meet DLD.
Design
without
identity
is
decoration.
You
have
built
something
real.
from Ideal to DLD
DLD is a company with over 70 years of history. For decades, it operated under the name IDEAL, building a strong and trusted reputation.
The shift to DLD marks a new era, a more modern, refined identity. tile. was brought in to support this transformation, helping shape a brand that honours its past while looking firmly ahead.
legacy reimagined
shaping identity
The new DLD identity reflects its core product, the box, reimagined with clean lines, a minimal colour palette, and a refined typographic style.
The goal was to modernise the brand without losing its recognisable essence. tile. helped position DLD closer to the premium market, combining simplicity, elegance and tradition in a visual language that speaks to both legacy and luxury.
through the Box
communication strategy
Through The Art of Packaging, DLD redefined how we look at boxes, no longer as disposable containers, but as objects of value.
This concept positioned packaging as an extension of the product itself: crafted with precision, elegance and care.
By treating each box like a piece of design, DLD elevates its role, turning packaging into an experience, not just a vessel.
the Art of Packaging
packaging meets
The new DLD website mirrors the brand’s essence: clean, precise, and rooted in paper.
Inspired by the look of a printed white sheet, the design reflects the company’s core, paper transformation, while showcasing products through bold, elegant mockups.
A modern, minimalist layout puts the focus where it matters: on the craftsmanship behind every box.
the digital
lets talk
